Printing Terms

Aqueous coating
A high gloss surface which protects the surface from dirt, smudges, fingerprints and scratch.

CMYK
Abbreviation for cyan, magenta, yellow and key (black), the four process colors.

Die cut
To cut irregular shapes in paper or paperboard using a die.

Emboss
To press an image into paper so it lies above the surface.

Laminate
A thin transparent plastic sheet (coating) applied to usually a thick stock (covers, post cards, etc.) providing protection against liquid and heavy use, and usually accents existing color, providing a glossy (or lens) effect.

Matte Finish
Flat (not glossy) finish on coated printing paper.

Perfect Bind
To bind sheets that have been ground at the spine and are held to the cover by glue.

Perforation
A line of small dotted wholes for the purpose of tearing-off a part of a printed matter (usually straight lines, vertical or horizontal).

Portrait
An art design in which the height is greater than the width. (Opposite of Landscape.)

Ream
500 sheets of paper.

Saddle Stitch
To bind by stapling sheets together where they fold at the spine, as compared to side stitch.

UV Coating
Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.

Varnish
Liquid applied as a coating for protection and appearance.

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